Privacy Policy

1. Introduction

Welcome to **PrettyAngels Boutique**. We understand that your privacy is important, and we are committed to protecting the personal information you share with us. This Privacy Policy outlines how we collect, use, and safeguard your data when you visit our website, movibes.biznasa.com, or interact with us online and in-store.

By using our services, you consent to the practices described in this policy.

2. Data We Collect

We collect information primarily to process your orders, provide customer support, and improve your shopping experience. This data falls into three main categories:

Personal Information (Provided by You)

• **Contact Data:** Name, email address, phone number, and shipping/billing address.
• **Financial Data:** Payment card details (processed securely by third-party payment processors like Stripe or PayPal), and transaction history.
• **Account Data:** Username, password, purchase history, and preference information if you create an account.
• **Communication Data:** Records of communications with our support team, feedback, and survey responses.

Usage and Technical Data (Collected Automatically)

• **Device Information:** IP address, browser type, operating system, and device identifiers.
• **Browsing Activity:** Pages visited, products viewed, time spent on pages, and referring website URLs.
• **Location Data:** General location derived from your IP address for fraud prevention and geographical service analysis.

3. How We Use Your Data

We use your personal data for the following legitimate business purposes:

• **To Fulfill Your Orders:** Processing payments, shipping products, and managing returns/exchanges.
• **Customer Service:** Responding to inquiries, resolving issues, and providing after-sale support.
• **Personalization:** Tailoring the website experience and showing you products and promotions relevant to your interests.
• **Marketing:** Sending promotional emails and newsletters (if you opt-in), and informing you about new arrivals or sales. You can unsubscribe at any time.
• **Improvement:** Analyzing website performance, diagnosing technical issues, and enhancing our product offerings.

4. Sharing & Disclosure

We do not sell your personal data. We only share it with trusted third parties necessary to operate our business:

• **Payment Processors:** Such as Stripe or PayPal, to securely handle your transaction data. We do not store full credit card details on our servers.
• **Shipping Carriers:** Such as Royal Mail or DHL, to deliver your purchased products.
• **IT and Analytics Providers:** Services like Google Analytics to help us understand website usage and improve functionality.
• **Legal Compliance:** When required by law, court order, or governmental regulation.

5. Your Privacy Rights (GDPR/CCPA Summary)

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• **Right to Access:** Request a copy of the personal data we hold about you.
• **Right to Rectification:** Request correction of inaccurate or incomplete data.
• **Right to Erasure ('Right to be Forgotten'):** Request that we delete your personal data under certain conditions.
• **Right to Object:** Object to our processing of your personal data, particularly for direct marketing.

To exercise any of these rights, please contact us using the details provided in Section 8.

6. Data Retention

We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Typically, order data is kept for a minimum of seven years to comply with tax laws.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track the activity on our service and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier.

• **Necessary Cookies:** Required for the website to function (e.g., shopping cart, user login).
• **Preference Cookies:** Used to remember your preferences and various settings.
• **Analytics Cookies:** Used to analyze how you use the website so we can improve it.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

8. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Email: info@prettyangels.co.uk

Mail: PrettyAngels Boutique, Unit 23/24, Vicarage Field Shopping Center, Barking, London, IG11 8DQ, UK.